WHO

WE ARE

pakt is a holistic sensemaking agency.

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Our job is to make life simpler for our clients. The world is irreversibly a complex and uncertain place, businesses and organisations need to reshape their thinking and decision making processes to be able to navigate within this complexity.

Culture is the central force in our world. It shapes consciousness, decisions, behaviours, and the future. Most business problems have underlying cultural root causes. If those root causes are not targeted, any business solution would only relieve the symptoms. And that would cost the organisation more time, money and effort to build new solutions each time.

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We offer services that would not only help organisations save money and time, but also create new opportunities. We provide new perspectives to assist organisations in making sense of cultural systems.

New perspectives enable us to discover creative cultural solutions.

OUR

PROJECTS

Make sense of your complex problems and implement insightful strategies with us. 

We assist our clients in gaining a deeper understanding of their target market culture and provide creative cultural solutions for them to make better educated strategic decisions.

OUR 

OFFERINGS

New perspectives enable us to discover creative cultural solutions.

Organisations need to see the changing world with new eyes to be able to vision new horizons. Our approaches, either executed together or independently, get to the heart of complex problems and introduce fresh, dynamic perspectives.

We create new perspectives to gain a utilised understanding of the complex problems that we work on. Through this understanding, we assist our clients in making sense of their business problems to able to make informed strategic decisions.

CREATIVE

SENSEMAKING

EXERCISE

creative sensemaking exercise helps to understand your target market culture and/or audience.

IMMERSIVE

CULTURE

SAFARI

immersive culture safari helps to gain fast, deep and first-hand, lived experience based insights.

HOLISTIC

FUTURE

VISIONING

holistic future visioning helps to imagine how the world might shape towards the future and what we can do with it.

SENSECHECK

FOR

PROJECTS

sensecheck helps you to avoid making mistakes and being out of touch within your target culture.

OUR

PEOPLE

we are sensemakers 

Through our extensive network around the globe, we achieve a deeper understanding on different markets.​ Our main assets are deep cultural understanding and cross-cultural knowledge in target markets to make sense of your complex business problems.

OUR 

CLIENTS

We work directly with clients and in collaboration with other agencies.

Whether it be understanding target market culture or the future of a category, we assist our clients to make sense of their complex problems and make resilient strategic decisions.

GET IN

TOUCH

LONDON | NEW YORK | AMSTERDAM

DUBAI | ISTANBUL | MUMBAI

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