OUR
SERVICES
BRAND INNOVATION
CONSUMER CULTURE UNDERSTANDING
POSITIONING & CREATIVE STRATEGY
PRODUCT/ SERVICE DEVELOPMENT
WHO
WE ARE
pakt is a holistic sensemaking agency.
We provide new perspectives to assist organisations in making sense of cultural systems. We specialise in making sense of complex problems by providing cultural insight and creative sensemaking.
We assist our clients in making sense of their target market's culture, how concepts and ideas are facing the future by providing cultural insight and creative sensemaking. We create new perspectives to gain a utilised understanding of the complex problems that we work on. Through this understanding, we assist our clients in making sense of the cultural system triggering that complex problem.
OUR
PROJECTS
Make sense of your complex problems and implement insightful strategies with us.
We assist our clients in gaining a deeper understanding of their target market culture and produce insights for relevant and resilient strategic decisions.
OUR
METHODOLOGY
Our methodology is a three dimensional approach that helps us get a future facing vision of complex problems that we work on.
Systems thinking provides us a better understanding of how the world is changing. Cultural understanding enables us to deep dive into the target markets' culture. Future visioning enables us to imagine how the ideas will shape towards the future.
By superimposing three perspectives, we create resilient strategies for long-term relevance and impact.
SYSTEMS THINKING
We research and analyze global trends and major shifts to understand how the world is changing and where we are headed.
CULTURAL UNDERSTANDING
We use cultural analysis, semiotics and cross cultural knowledge to understand the target culture.
FUTURE VISIONING
We create rigorous future scenarios to foresee approaches for cultural relevance and resilience.
OUR
PEOPLE
we are sensemakers
Through our extensive network around the globe, we achieve a deeper understanding on different markets. Our main assets are deep cultural understanding and cross-cultural knowledge in target markets to make sense of your complex problems.
OUR
CLIENTS
We work directly with clients and in collaboration with other agencies.
Whether it be understanding target market culture or the future of a category, we assist our clients to make sense of their complex problems and make resilient strategic decisions.
GET IN
TOUCH
Do you need fresh perspectives?
Let’s figure out how we may assist you in making sense of cultural systems.
LONDON | NEW YORK | BRUSSELS
ISTANBUL | MUMBAI