pakt is an interdisciplinary human understanding and cultural relevance agency.
We specialize on systems thinking, cultural understanding and future visioning to provide long-term impact and relevance for brands, startups, social enterprises and governments.
We assist our clients make sense of their target market's culture, how concepts and ideas are facing the future by providing cultural insight and creative strategy. We use approaches and disciplines such as semiotics, foresight studies, trend analysis, scenario planning, critical design, consumer psychology and cultural anthropology.
Make sense of your complex problems and implement insightful strategies with us.
We assist our clients to gain a deeper understanding of their target market culture and produce insights for relevant and resilient strategic decisions.
Our methodology is a three dimensional approach that helps us get a future facing vision of complex problems that we work on.
Systems thinking provides us a better understanding of how the world is changing. Cultural understanding enables us to deep dive into the target markets' culture. Future visioning enables us to imagine how the ideas will shape towards the future.
By superimposing three perspectives, we create resilient strategies for long-term relevance and impact.
We research and analyze global trends and major shifts to understand how the world is changing and where we are headed.
We use cultural analysis, semiotics and cross cultural knowledge to understand the target culture.
We create rigorous future scenarios to foresee approaches for cultural relevance and resilience.
we are sensemakers
Through our extensive network around the globe, we achieve a deeper understanding on different markets. Our main assets are deep cultural understanding and cross-cultural knowledge in target markets to make sense of your complex problems.
We work either directly or in collaboration with other agencies for our clients.
Whether it be understanding target market culture or the future of a category, we assist our clients to make sense of their complex problems and make resilient strategic decisions.