WE ARE SENSEMAKERS:
INSIGHT FOR IMPACT
PAKT IS AN INTERDISCIPLINARY HUMAN UNDERSTANDING AND CULTURAL RELEVANCE STUDIO.
PAKT is an interdisciplinary human understanding and cultural relevance studio.
We specialize on systems thinking, cultural understanding and future visioning to provide long-term impact and relevance for brands, startups, social enterprises and governments.
We assist our clients make sense of their target market's culture, how concepts and ideas are facing the future by providing cultural insight and creative strategy. We use approaches and disciplines such as semiotics, foresight studies, trend analysis, scenario planning, critical design, consumer psychology and cultural anthropology.
Make sense of your target audience culture and implement insightful strategies with us.
We help our clients to have a deeper understanding of their target market culture and establish empathy with their target audience.
Our methodology is a three dimensional approach that helps us get a future facing vision of the question that we work on.
Systems thinking gives us a better understanding of how the world is changing. Cultural understanding helps us to deep dive into the target market's culture. Future visioning helps understand how the concepts will shift towards the future. Together all three give us a total vision.
We research and analyze global trends, future scenarios and speculative approaches to understand how the world is changing and where we are headed.
We use cultural analysis, semiotics and cross cultural knowledge to understand the target culture.
We superimpose our findings to foresee how we might make the brand/ product/ service/ company culturally relevant and resilient towards the future.
We are sensemakers and through our extensive network around the globe, we achieve a deeper understanding on different markets. Our main skill is having deep cultural understanding and cross-cultural knowledge in target markets.